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Pavit Gujral is an award-winning Jewelry Designer & Gemologist based in Chandigarh & Dubai.
She wanted a bold and elegant identity for her brand which personifies her personality and vision for the brand. Taking inspiration from her love for nature, the monogram is an abstract form of a fish and a bird also symbolizing letters 'p' and 'g'. The brand pattern and other extensions are various interpretations of different forms found in nature.
The language was extended to a digital lookbook and website showcasing the catalogue of various collections, process, awards and achievements.
Digital lookbook - To keep the flow and nature of the brand the layout creates a continuous scroll between pages to build harmony in each collection.
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