Clean It. with Kaumera Nereda Gum

The campaign ‘Clean It’ is about water footprint awareness. Making the consumer aware of the wastewater produced in the making of the product and for brands to treat wastewater before disposal. Keeping the pre and post consumption of water transparent helps to keep the cycle moving and close the loop.

‘Print Sludge’ is a paper ink made from treated wastewater 'Kaumera'. It is used to produce product tags to create an impact on the purchase decision made by the customer. The idea is to make people aware of their water footprint. Awareness leads to demand from industries, companies and brands to treat wastewater before disposal.

Clean It. with Kaumera Nereda Gum

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